My Role
Solo Designer (Research, UX/UI, Product Design)
Project Timeline
Jan – April 2024 (16 weeks)
Tools
Figma, Miro, Google Surveys, Zoom, Adobe Illustrator & Photoshop
THE PROBLEM
Pet Parents Struggle to Choose the Right Pet Food for Their Beloved Companions
Many pet owners struggle to choose the right food for their pets. The pet food industry is massive, with overwhelming marketing and unreliable online information, making it hard for pet parents to make informed choices.
They understand that nutrition is key to their pet’s health, but finding the right food goes beyond picking a brand. It needs to be safe, balanced, and tailored to their pet’s specific needs, like age, allergies, or health conditions.
Because of these challenges, pet parents need a simple and trustworthy way to find the best food for their pets.
THE GOAL
To Empower Pet Parents with Clear, Accurate Insights into Pet Food and Health
This helps pet parents easily choose the right food, treats, and supplements, giving them confidence in providing meals that support their pets’ health and well-being.
THE SOLUTIONS
Provide Expert-Approved Analysis for Reliable Pet Food and Products Choices
Ingredients are categorized using clear, color-coded indicators (Safe, Attention, Warning, Unknown), allowing users to quickly assess a product’s safety, nutritional value, and health benefits for their pets.
Enable Personalized Features Based on Pet Profiles
Gathers key pet details, including age, breed, allergies, health conditions, and body condition score. This data enables the app to provide tailored insights and recommendations, helping pet parents confidently meet their pets’ unique care needs.
Building a Pet Parent Community
Pet parents can share honest reviews and ratings for pet food products. Filters and summaries make it easy to find products that best fit their pets’ specific needs, leading to informed and confident decisions.
The ‘Bonaty’ section connects pet parents with experts and fellow owners, offering trusted advice, shared experiences, and interactive features like reviews and photo sharing to foster a supportive community.
TESTING & IMPROVEMENTS
3 Major Improvements
Based on user feedback from 10 participants over four weeks, I refined the app to address usability challenges and improve the overall experience.
Streamlined Product Analysis and Search Features
The Product Analysis screen was divided into Overview, Nutrition & Benefits, and Reviews, replacing the long scrolling format for easier navigation.
Users can now scan product packaging or labels with their phone camera to quickly access detailed product information.
Delivered a More Personalized User Experience
Introduced the 'Bonaty' Community
The new ‘Bonaty’ section introduced Expert Advice for professional guidance and Pet Parent Stories for sharing experiences and tips, fostering collaboration and informed pet care decisions.
REFINED PROTOTYPE
The Final High-Fidelity Design
KEY INSIGHTS
Reflections on the Project
Through this project, I learned how important it is to focus on user needs and create simple, personalized solutions. By listening to user feedback, I was able to design features that solved real problems and made the experience better. This project also taught me the value of empathy and improving designs through multiple iterations. I look forward to applying these lessons to future projects and continuing to create meaningful user experiences.
